Shamoji is a traditional craft & souvenir of Miyajima(a.k.a. Itsukushima) Island[宮島 / 厳島（みやじま / いつくしま）], Hiroshima Prefecture.
One day of the end of 18th century, a Buddhist monk of Miyajima, Seishin[誓真（せいしん）] had a dream of Benzaiten[弁財天（べんざいてん）]. Ichikishimahimenomikoto[市寸島比売命（イチキシマヒメノミコト）] who is a goddess enshrined at Itsukushima Shrine[厳島神社（いつくしまじんじゃ）](Three gods are enshrined here.), that is a famous shrine of Miyajima, was identified with a Buddhist goddess, Benzaiten. Seishin produced Shamoji that resembles Biwa[琵琶（びわ）](a Japanese musical instrument) that Benzaiten has. Seishin taught the islanders how to make a Shamoji and that became a specialty of Miyajima.
On a shopping street leading to Itsukushima Shrine, you can buy Shamoji not only for practical use but as a lucky charm and there is the largest Shamoji in the world.